Had the pleasure to design a BMW i8 for ︎︎︎Racespirit. It which was leading the BMWi Convoy Sound at the BMW Berlin Electrified campaign. Lot of creative freedom here, but the main theme was sound. I created this wavy, color shifted, organic soundwave pattern here with a lettering on top. NO SOUND turns into SOUND ON. ︎
![](https://freight.cargo.site/t/original/i/42d50b5ef54dc8cad0d35418814087105fabc6427c008cd54ed4b1d5c980a917/tobifrank_bmw_3.jpg)
![](https://freight.cargo.site/t/original/i/58df78a6cff641ce51f6a0c168cdf5ae4264628657c14850cf8814d49feaae2b/tobifrank_bmw_4.jpg)
![](https://freight.cargo.site/t/original/i/17234762802f0ca90d585eebcf30ef145ab518c3bb2d368b5bbe279801f4b225/tobifrank_bmw_5.jpg)
![](https://freight.cargo.site/t/original/i/12b18e0f39fcb99c31cd317ce97a2c6d8db181c8fcc751df35c4529e319b0a9e/tobifrank_bmw_6.jpg)
![](https://freight.cargo.site/t/original/i/9d38d9aefc99c22d8e578101d3374269d46cac752826b54a05a0f46d583c990b/tobifrank_bmw_8.jpg)
![](https://freight.cargo.site/t/original/i/b7a80a2b2de398ea950fc9e13715e776f53b4b9eca70e3b568cd4a670a939f18/tobifrank_bmw_9.jpg)
![](https://freight.cargo.site/t/original/i/136abe08dbae9f4965119de7f069043a0477692069933e3f6802dd14a02c0eef/tobifrank_bmw_7.jpg)