BMW i8 Soundcar

Had the pleasure to design a BMW i8 for ︎︎︎Racespirit which is now leading the BMWi Convoy Sound at the BMW Berlinelectrified campaign. The briefing was pretty generous and provided me a lot of creative freedom, the only fixed point was that it should have something to do with sound. So I created this wavy, color shifted, organic soundwave pattern here with a cheeky little lettering on top. Turn it around and ■ NO SOUND ■ turns into ■ SOUND ON ■ Crazy. 💥